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Work & Impact

Markets, partners and outcomes

Over 23 years of work across markets, partners and factories: where I have worked, who I have worked with, and what we built together.

Markets

22 countries across six regions

Markets I have led and served from Dubai with Panasonic, LG Electronics Gulf, Farahat & Co and Softronix.

GCC

Consumer electronics & IT

  • UAE
  • Saudi Arabia
  • Kuwait
  • Qatar
  • Bahrain
  • Oman

Levant, Iraq & Yemen

Distribution partners

  • Iraq
  • Jordan
  • Lebanon
  • Syria
  • Yemen

South Asia

Pakistan & Afghanistan, key markets

  • Pakistan
  • Afghanistan

East Africa

Regional responsibility

  • Kenya
  • Tanzania
  • Uganda
  • DR Congo
  • Ethiopia

CIS

Served through trading partners

  • Georgia
  • Armenia
  • Azerbaijan

SE Asia

Served through trading partners

  • Singapore

Partnerships at scale

800+ partners, every route to the customer

Most of the work in emerging markets happens through partners. Over the years I have developed more than 800 retail, wholesale and distribution partners across the region, including key distribution and manufacturing partnerships.

The channel spans every route to the customer: distributors, manufacturing partners, wholesale and trading houses, dealers and modern trade, e-commerce partners and direct-to-consumer projects. Partnerships last when terms are fair and both sides grow together.

In 2017 I led a delegation of Pakistani dealers to Panasonic's Okayama factory in Japan.

800+Retail, wholesale & distribution partners developed

  • DistributionRegional and national distributors
  • ManufacturingLocal production and localisation partners
  • WholesaleTrading houses and re-export partners
  • Retail & dealersDealer networks and modern trade
  • E-commerceOnline marketplaces and retailers
  • D2CDirect-to-consumer projects

With partners

Kamran Pitafi presenting a Panasonic Award of Excellence to a dealer partner
Awards of Excellence · 2018Recognising dealer partners in Panasonic's 100th-anniversary year.
Kamran Pitafi presenting a certificate to a dealer partner
Partner MeetingPresenting a certificate of recognition to a dealer partner.
Kamran Pitafi on stage at the Channel Partner Convention in Pakistan
Channel Partner Convention · PakistanOn stage with the regional and Japanese leadership team.
Kamran Pitafi with a manufacturing partner's team
Manufacturing PartnershipWith the team of a local manufacturing partner.
Kamran Pitafi with the President and members of the Chamber of Commerce & Industry
Business Strategy SeminarWith the President and members of the Chamber of Commerce & Industry.
Kamran Pitafi at the launch of the world's largest plasma TV in Nairobi
World's Largest Plasma TV Launch · Nairobi, 2007With dignitaries including the Trade Minister, the Japanese Ambassador and business partners.

Sourcing & factory counterparts

Working with the factories behind the brands

Every product I sold started in a factory. The brands I worked for manufactured across Asia, so for over two decades I have worked closely with sourcing and factory counterparts in Japan, South Korea, China, Malaysia and Thailand.

That work connects the market to the production line: sharing what customers and partners need, planning ranges and volumes, and making sure the right products reach each market on time.

Factory & sourcing countries

Counterparts I have engaged with

  • Japan
  • South Korea
  • China
  • Malaysia
  • Thailand
Kamran Pitafi with an East Asia delegation and the President of the Pakistan Chamber of Commerce & Industry
East Asia Delegation · PakistanLeading a delegation from East Asia to meet the President of the Pakistan Chamber of Commerce & Industry.
Panasonic leadership team with partners on stage at the Dealers Convention 2017
Dealers Convention · Lahore, 2017Growing the partner network year after year.

Case study · over a decade

Continuous market growth in emerging markets

Markets
GCC, Levant, Iraq, Yemen, Pakistan, Afghanistan and East Africa, plus trading accounts in the CIS and Singapore
Base
Dubai, the regional hub
Channels
Distributors, dealers, re-export traders and modern retail

For more than a decade I led commercial growth across some of the world's most varied markets, from Gulf trading hubs and Levant distributors to dealer networks in Pakistan, partners across East Africa, and trading accounts in the CIS and Singapore. Each market needed its own route to the customer; the constant was building partner networks that kept growing year after year.

Kamran Pitafi on a Smart LED TV assembly line
Smart LED TV line · 2025On the production line with the manufacturing partner.

Case study · 2020 & 2025

Leading localisation projects in the Middle East

Products
Air conditioners (2020), Smart LED TVs (2025)
Model
Local manufacturing with a regional partner

Localisation means more than moving an assembly line. Each project connected factory readiness with the commercial model: which products, which channels and which price points the market would support, and how a locally built range would reach retail.